Employer Brand

What makes SNHU a great place to work? The people. That’s the story we tell through the university’s employer brand. And as one of the lead creatives behind this initiative, I helped build it from the ground up.

SNHU Career Site

In 2024, I helped develop and lead the creative behind jobs.snhu.edu. The site attracted 5,000 applicants (including 40% BIPOC) in its first 2 weeks, helping cement the university as an employer of choice for diverse talent nationwide.

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Video storytelling

Video plays a big part in telling the SNHU employee story. As interviewer, I worked with our in-house video team to create compelling content throughout the site. Here are some highlights:

Video: Why SNHU? The people.

Video: You belong at SNHU.

Video: Culture at SNHU

My role in this work

Defined brand positioning by co-creating SNHU Employer Value Props (EVP)
Supported the initial wireframing and site architecture of 21 unique webpages
Conducted interviews with 19 real employees over 2 days
Helped develop “paper edits” for 12 testimonial videos
Reviewed and approved all site content as copy lead

"Spencer didn't just write about the culture—he reflected it. He worked closely with designers, stakeholders, and fellow contributors, welcoming feedback and collaborating with care and respect."

- Phaedra Schmidt, Founder of Mural Marketing & Former VP of Brand at SNHU

Employer Brand

What makes SNHU a great place to work? The people. That’s the story we tell through the university’s employer brand. And as one of the lead creatives behind this initiative, I helped build it from the ground up.

SNHU Career Site

Video storytelling

My role in this work

"Spencer didn't just write about the culture—he reflected it. He worked closely with designers, stakeholders, and fellow contributors, welcoming feedback and collaborating with care and respect."

Broadcast

TEDx